Bruce has been immersed in the wine industry since his youth, packing shelves in a wine shop. This passion for wine grew into a distinguished career spanning decades and continents.
He attained his oenology and viticulture degree from the legendary Roseworthy Campus, at the University of Adelaide, becoming the first South African to do so.
He went on to establish and sell a successful winemaking business called Flagstone and has been the head winemaker for Constellation/Accolade responsible for the style direction of some of the biggest new world brands, including Hardys. In 2018, he embarked on a new venture, returning to his entrepreneurial roots, and established Bruce Jack Wines. Bruce was named one of Drinks Business’s Top 100 Winemakers in both 2023 and 2025.
While his work spans multiple projects, The Drift Estate remains Bruce’s true home. He is joined on this journey by his wife, Penelope, who brings her creative touch to the estate’s wine label designs.