Privacy Policy
Last updated: January 2026
The Drift Estate means Appelsdrift Farm (Pty) Ltd (“we”, “us”, “our”) operates the www.thedrift.co.za website (the “Service”).
This Privacy Policy explains how we collect, use, disclose, and protect your personal information in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA), as amended, the Electronic Communications and Transactions Act 25 of 2002 (ECTA), the Consumer Protection Act 68 of 2008 (CPA), and other applicable South African laws.
We are committed to safeguarding your privacy and processing personal information responsibly, transparently, and lawfully. By using the Service (including placing orders or creating an account), you agree to the collection and processing of your personal information as described herein. This policy should be read together with our Terms and Conditions and any other relevant policies.
Responsible Party and Information Officer
Registration number: 1999/018371/07
VAT number: 4430192056
Physical address: Appelsdrift Farm, R316, Napier, 7270, Western Cape, South Africa
Telephone:
+27 21 180 3668
Email:
orders@thedrift.co.za /
info@thedrift.co.za
Our Information Officer (responsible for POPIA compliance) is Bruce Jack, Director. They can be contacted at the details above or via bruce@brucejack.com.
Personal Information We Collect
“Personal information” (as defined in POPIA) includes any information relating to an identifiable, living natural person (or existing juristic person), such as:
- Contact details: name, email address, phone number, postal or delivery address.
- Account and order details: payment information (processed securely via third-party providers), purchase history, age-verification details.
- Technical data: IP address, browser type/version, pages visited, visit time/duration, cookies and device identifiers.
- Other information: information voluntarily provided via forms or communications.
We collect this information directly from you or automatically via the Service. For alcohol products, age-related information is processed to comply with liquor legislation.
How We Use Your Personal Information (Purposes and Lawful Bases)
- Providing and improving the Service.
- Fulfilling transactions and legal obligations.
- Communicating with you, including marketing with consent.
- Analytics, security, and fraud prevention.
Sharing and Disclosure
- Service providers operating under strict POPIA-compliant contracts.
- Third parties where required by law.
- Business successors or affiliates with appropriate safeguards.
Security
We implement reasonable technical and organisational measures to protect personal information. In the event of a data breach, we will notify affected parties and the Information Regulator as required.
Data Retention
Personal information is retained only as long as necessary or legally required, after which it is securely deleted or anonymised.
Your Rights (Data Subject Rights under POPIA)
- Access your personal information.
- Request correction or deletion.
- Object to processing, including direct marketing.
- Withdraw consent.
- Lodge a complaint with the Information Regulator .
Cookies and Tracking Technologies
We use cookies for functionality, analytics, and advertising (with consent). Preferences can be managed via your browser or cookie banner.
Direct Marketing and Communications
Electronic direct marketing is sent only with explicit, informed consent, and opt-out options are always provided.
Children’s Privacy
The Service is not intended for persons under 18. We do not knowingly collect personal information from children.
Links to Other Sites
We are not responsible for the privacy practices of third-party websites.
Changes to This Privacy Policy
Updates will be communicated where material changes occur. Continued use of the Service constitutes acceptance.
Contact Us
Email:
info@thedrift.co.za
Telephone:
+27 21 180 3668
Information Regulator:
inforeg@justice.gov.za
This policy complies with POPIA’s principle of openness.